New York based actress and model Jenna Kelly has teamed up with Sam Edelman to star in the brand's spring 2017 campaign, shot in New York by Henrique Gendre.

The campaign is inspired by Edelman's 'history as a designer, his sense of artistry and his wide range of influences - travel, global cultures and the visual arts', and he commented 'We wanted an exciting new message as we move into the next phase of our expansion. I think we've found an authentic approach using our own heritage and the things that we love. It's not about one picture or one idea; it's about finding the soul and essence, the artistry of Sam Edelman'.